ASPIRATIONAL SERIES • CHARACTER DEVELOPMENT

UBVirtuous2: You Be Virtuous Too

Science-Based Character Development Through the VIA Classification

Transform your character through the scientifically validated VIA Classification of Character Strengths and Virtues. Developed by Dr. Martin Seligman and Dr. Christopher Peterson, this groundbreaking framework identifies 24 universal character strengths organized under 6 core virtues—providing a comprehensive roadmap for human excellence and flourishing.

6 Core Virtues
24 Character Strengths
40 Inspire-U-2 Modules
4,000+ Inspirational Quotes
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The Scientific Foundation

The VIA Classification of Character Strengths and Virtues

Dr. Martin Seligman, founder of positive psychology and former president of the American Psychological Association, partnered with Dr. Christopher Peterson, distinguished professor at the University of Michigan, to create the most comprehensive scientific classification of human character ever developed. Their landmark work, "Character Strengths and Virtues: A Handbook and Classification" (2004), represents a paradigm shift in psychology—from studying what's wrong with people to understanding what's right.

The "Un-DSM" of Psychology: While the Diagnostic and Statistical Manual (DSM) catalogs mental disorders, Peterson and Seligman created its positive counterpart—a comprehensive classification of the character traits that enable human flourishing. This three-year project involved 55 distinguished scientists reviewing philosophical, religious, and psychological traditions across cultures and centuries.

Academic Foundation: The VIA Classification emerged from rigorous cross-cultural research examining virtue traditions across all major civilizations and religions. The researchers identified character strengths that appeared universally valued—from ancient Greece to Confucian China, from indigenous cultures to modern societies. The resulting 24 strengths and 6 virtues represent what Peterson called "the best of what's in us."

Key Research Findings:

  • Universal Recognition: These 24 strengths are valued across virtually all cultures studied worldwide
  • Measurable and Developable: Character strengths can be reliably assessed and deliberately cultivated
  • Signature Strengths: Each person typically has 3-7 "signature strengths" that feel most natural and energizing
  • Wellbeing Link: Using signature strengths in new ways increases happiness and decreases depression
  • Malleable Through Life: Character strengths can be developed at any age through intentional practice

Why It Works: Unlike personality traits (which tend to be stable), character strengths are developable capacities. Research shows that identifying and using your signature strengths leads to greater engagement, meaning, and life satisfaction. The VIA framework provides both a vocabulary for virtue and a pathway to virtue development.

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The Six Core Virtues & 24 Character Strengths

Peterson and Seligman organized the 24 universal character strengths under 6 broad virtues—qualities valued by moral philosophers and religious thinkers throughout history. UBVirtuous2 provides Inspire-U-2 modules for developing each of these strengths.

📚 Virtue I: Wisdom & Knowledge

Cognitive strengths that entail the acquisition and use of knowledge

1. Curiosity

Interest in ongoing experience; exploring and discovering

Inspire-U-2-B-Curious Inspire-U-2-Question

2. Love of Learning

Mastering new skills and topics; adding to knowledge

Inspire-U-2-B-Teachable Inspire-U-2-Know Inspire-U-2-Learn

3. Judgment/Critical Thinking

Thinking things through; examining from all sides

Inspire-U-2-Have-Discernment Inspire-U-2-Have-Judgement Inspire-U-2-Think

4. Creativity/Ingenuity

Thinking of novel ways to do things; original ideas

Inspire-U-2-B-Creative Inspire-U-2-B-Ingenious Inspire-U-2-Have-Ideas +3 more

5. Perspective/Wisdom

Being able to provide wise counsel; seeing the big picture

Inspire-U-2-B-Wise Inspire-U-2-Have-Perspective

🦁 Virtue II: Courage

Emotional strengths that involve the exercise of will to accomplish goals in the face of opposition

6. Bravery/Valor

Not shrinking from threat; speaking up for right

Inspire-U-2-B-Courageous Inspire-U-2-Take-Initiative Inspire-U-2-Take-Risks

7. Perseverance

Finishing what one starts; persistence despite obstacles

Inspire-U-2-B-Committed Inspire-U-2-B-Determined Inspire-U-2-Persevere

8. Honesty/Integrity

Speaking the truth; presenting oneself genuinely

Inspire-U-2-B-Honest Inspire-U-2-Have-Integrity

9. Zest/Vitality

Approaching life with excitement and energy

Inspire-U-2-B-Enthusiastic Inspire-U-2-Desire

❤️ Virtue III: Humanity

Interpersonal strengths that involve tending and befriending others

10. Love

Valuing close relations with others; genuine warmth

Inspire-U-2-Love

11. Kindness/Generosity

Doing favors and good deeds for others

Inspire-U-2-B-Generous Inspire-U-2-B-Kind Inspire-U-2-Give Inspire-U-2-Serve

12. Social Intelligence

Being aware of motives and feelings; knowing what makes others tick

Inspire-U-2-B-A-Friend Inspire-U-2-B-Positive Inspire-U-2-Communicate +6 more

⚖️ Virtue IV: Justice

Civic strengths that underlie healthy community life

13. Teamwork/Citizenship

Working well as a member of a group; loyalty to the group

Inspire-U-2-B-Loyal

14. Fairness

Treating all people fairly; not letting bias influence decisions

Inspire-U-2-Value-Equality

15. Leadership

Encouraging a group to get things done while maintaining harmony

Inspire-U-2-Have-Character Inspire-U-2-Lead

🎯 Virtue V: Temperance

Strengths that protect against excess

16. Forgiveness/Mercy

Forgiving those who have done wrong; giving second chances

Inspire-U-2-Forgive

17. Humility/Modesty

Letting accomplishments speak for themselves

Inspire-U-2-B-Humble

18. Prudence

Being careful about one's choices; not taking undue risks

Inspire-U-2-B-Cautious

19. Self-Regulation

Regulating feelings and actions; disciplined

Inspire-U-2-B-Disciplined

Virtue VI: Transcendence

Strengths that forge connections to the larger universe and provide meaning

20. Appreciation of Beauty

Noticing and appreciating excellence in all domains

Inspire-U-2-B-Excellent Inspire-U-2-Value-Beauty

21. Gratitude

Being aware of and thankful for good things

Inspire-U-2-B-Grateful

22. Hope/Optimism

Expecting the best and working to achieve it

Inspire-U-2-B-Optimistic Inspire-U-2-Hope

23. Humor/Playfulness

Liking to laugh and tease; bringing smiles to others

Inspire-U-2-B-Humorous Inspire-U-2-Laugh Inspire-U-2-Smile

24. Spirituality/Purpose

Having coherent beliefs about higher purpose and meaning

Inspire-U-2-Believe Inspire-U-2-B-Purposeful Inspire-U-2-B-Spiritual Inspire-U-2-Have-Faith
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Understanding Inspire-U-2 Modules

What exactly is an "Inspire-U-2" module, and how does it work?

An Inspire-U-2 module is a curated collection of 100+ inspirational quotes focused on a specific character strength, virtue, or life skill. The name breaks down grammatically as "Inspire-You-To" followed by an action or quality—for example, "Inspire-U-2-B-Courageous" means "Inspire You To Be Courageous."

📚 What's Inside Each Module?

  • 100+ carefully curated quotes from history's greatest thinkers, teachers, and wisdom traditions
  • 6 wisdom traditions represented: Universal/Eclectic, Positive Psychology, Stoic, Christian, Buddhist/Mindfulness, and Other global traditions
  • Diverse voices spanning centuries, cultures, and perspectives—ancient to contemporary
  • Authentic attribution with proper sourcing and verification
  • Varied lengths from brief aphorisms to longer reflections for different moments and moods

🎯 How Do Modules Work?

Each module functions as a digital card deck in the InspireWell4Life platform. When you select a module like "Inspire-U-2-B-Courageous," you can:

  1. Draw random quotes one at a time, allowing serendipity to bring you the message you need today
  2. Reflect on each quote in the context of your current character development goals
  3. Return repeatedly to the same module, discovering new wisdom with each visit
  4. Track your favorites to build a personal collection of meaningful insights

💫 Example: Inspire-U-2-B-Courageous

Purpose: To cultivate the character strength of bravery and valor

Contains 100+ quotes like:

  • "Courage is not the absence of fear, but rather the judgment that something else is more important than fear." — Ambrose Redmoon
  • "Life shrinks or expands in proportion to one's courage." — Anaïs Nin
  • "You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face." — Eleanor Roosevelt

Outcome: Regular engagement with this module helps develop moral courage, the ability to speak up for what's right, and resilience in facing challenges—key components of the VIA strength of Bravery.

🔄 Why Multiple Modules Per Strength?

UBVirtuous2 contains 40 unique modules spread across 24 character strengths. Some strengths have multiple modules because virtue is multifaceted—for example, "Social Intelligence" includes modules for friendship, communication, listening, relating well, and managing negative emotions. This diversity allows you to:

  • Find your personal entry point into each strength based on what resonates most
  • Explore different angles on the same virtue
  • Prevent habituation by varying your practice across related but distinct modules
  • Tailor your journey to your unique signature strengths and growth edges
Bottom Line: Each Inspire-U-2 module is a portable wisdom library targeting a specific aspect of character development. Together, the 40 modules in UBVirtuous2 create a comprehensive system for virtue cultivation, backed by the VIA Classification's rigorous cross-cultural research.
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Product Composition

UBVirtuous2 provides a comprehensive character development system with exceptional depth and breadth:

6
Core Virtues
Universal moral categories
24
Character Strengths
Scientifically validated
40
Unique Modules
Inspire-U-2 cards
4,000+
Inspirational Quotes
~100 per module

Wisdom Tradition Distribution

Each module contains approximately 100 quotes carefully curated from six distinct wisdom traditions, ensuring cultural diversity and philosophical breadth:

  • Universal/Eclectic: ~40% - Contemporary insights and cross-cultural wisdom
  • Positive Psychology: ~30% - Research-backed perspectives from scientific literature
  • Stoic Philosophy: ~10% - Ancient wisdom on virtue and character
  • Christian Tradition: ~10% - Biblical and theological insights on virtue
  • Buddhist/Mindfulness: ~5% - Eastern contemplative perspectives
  • Other Traditions: ~5% - Jewish, Islamic, Hindu, Indigenous, and additional sources
Quality Standards: Every quote is authenticated with proper attribution, verified for accuracy, and selected for inspirational impact. We maintain gender balance (10-15% female voices) and ensure temporal diversity spanning ancient wisdom to contemporary insights.

Discovering Your Signature Strengths

One of the VIA framework's most powerful insights is the concept of signature strengths—the 3-7 character strengths that feel most essential to who you are.

Seligman's Discovery: "Using your signature strengths every day in the main realms of your life" is one of the most reliable paths to authentic happiness. When you identify and deploy your top strengths, you experience greater engagement, meaning, and life satisfaction.

How to Identify Your Signature Strengths

A strength is likely a signature strength if it meets most of these criteria:

  • Sense of ownership: "This is the real me"
  • Excitement while using it: Particularly initially
  • Rapid learning curve: When first using the strength
  • Continuous learning: Finding new ways to use it
  • Yearning to act: Strong desire to express this strength
  • Inevitability: Feeling of "try and stop me" about using it
  • Invigoration: Using it energizes rather than depletes
  • Personal projects: Creating opportunities to use it
  • Intrinsic motivation: Joy in using it, not just external rewards

📊 Take the VIA Survey

The VIA Institute on Character offers a free, scientifically validated assessment that ranks your 24 character strengths. Over 15 million people worldwide have taken this survey.

Visit: www.viacharacter.org to discover your signature strengths

Using UBVirtuous2 with Your Signature Strengths

Once you know your signature strengths, UBVirtuous2 supports your development in two powerful ways:

  1. Amplify Your Signatures: Use the modules corresponding to your top strengths to deepen and find new applications for them. If "Love of Learning" is your signature strength, the Inspire-U-2-Learn module will provide endless inspiration for expressing this quality.
  2. Develop Growth Areas: Use modules for lower-ranked strengths you want to cultivate. Character strengths are malleable—even "lesser" strengths can be developed through intentional practice and exposure to inspiring wisdom.
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Who Is This For?

UBVirtuous2 is designed for anyone committed to developing character strengths and living a more virtuous life.

🎓 Educators & Students

Integrating character education into academic settings, developing moral reasoning, building classroom culture around virtues

👔 Leaders & Managers

Building character-based leadership, creating ethical organizational cultures, developing integrity and authenticity

🧘 Personal Growth Seekers

Systematic character development, identifying and leveraging signature strengths, becoming the best version of themselves

👨‍👩‍👧‍👦 Parents & Families

Modeling virtues for children, creating family discussions around character, teaching values through wisdom traditions

🙏 Faith Communities

Connecting scientific virtue classification with religious traditions, grounding spiritual development in research

💼 Coaches & Counselors

Using character strengths in client work, evidence-based interventions, strengths-based coaching approaches

No Prerequisites Required: UBVirtuous2 is accessible regardless of background, education level, or current character development. Whether you're already living virtuously and want to deepen your practice, or you're just beginning to explore character development, these research-validated strengths offer pathways forward.
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How to Use UBVirtuous2

Multiple Pathways to Practice

UBVirtuous2 offers flexible approaches to fit your lifestyle and learning preferences:

📱 Daily Virtue Practice (Recommended for Beginners)

  1. Take the VIA Survey at viacharacter.org to identify your signature strengths
  2. Select a module corresponding to a signature strength you want to express
  3. Draw a quote randomly from the 100+ available
  4. Reflect deeply on how this wisdom applies to your life today (2-3 minutes)
  5. Apply the strength in at least one situation before day's end
  6. Draw another when ready, building a daily practice

Time commitment: 5-10 minutes daily

📚 Structured 24-Week Program

Week 1-24: Focus on one character strength per week

  • Monday: Introduction to the week's strength and its research base
  • Tuesday-Friday: Work through relevant modules daily, drawing multiple quotes
  • Saturday: Reflection on the week's practice and real-world applications
  • Sunday: Integration—how will you continue cultivating this strength?

Time commitment: 20-30 minutes, 6 days per week

🎯 Signature Strengths Deep Dive

Focus intensively on your top 5 signature strengths:

  • Month 1: Explore all modules related to your #1 signature strength
  • Month 2-5: Progress through your remaining top strengths
  • Ongoing: Find new ways to express these strengths in work, relationships, and play

This approach leverages what you're already good at while deepening your mastery.

🔄 Growth Edge Approach

Focus on developing strengths that ranked lower in your VIA survey:

  • Select 3-5 strengths from your bottom 10 that you want to develop
  • Work through modules for these "lesser" strengths systematically
  • Practice daily using the wisdom to inspire new behaviors
  • Re-take the VIA Survey after 3-6 months to measure growth

👥 Group & Family Practice

  • Family Dinner Discussion: Draw a quote, discuss what virtue it represents and how to practice it
  • Character Circles: Meet weekly with others to explore one virtue together
  • Accountability Partners: Check in on virtue practice commitments
  • Classroom Use: Daily virtue quote with discussion and application

Maximizing Effectiveness

Research-Based Tips for Success:

  • Use strengths in new ways: The key intervention from Seligman's research—find novel applications
  • Link to real situations: After drawing a quote, immediately identify where you can apply it today
  • Combine complementary strengths: Pair wisdom with kindness, or courage with prudence
  • Overuse awareness: Any strength overused becomes a weakness—seek balance
  • Track your growth: Journal about character development insights over time
  • Be patient: Character development is gradual—virtue is built through consistent practice
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What to Expect: Outcomes & Impact

Based on VIA research and character strengths interventions, users can anticipate measurable improvements across multiple dimensions:

Short-Term Impact (Weeks 1-4)

  • Strengths awareness: Clear understanding of your signature strengths and growth areas
  • Vocabulary for virtue: Language to describe character qualities you want to develop
  • Daily inspiration: Regular exposure to wisdom that shapes thinking and behavior
  • Behavioral experiments: Trying new ways to express strengths in daily life
  • Increased self-knowledge: Deeper understanding of your character and values

Medium-Term Impact (Weeks 5-12)

  • Increased engagement: More frequent flow states when using signature strengths
  • Greater meaning: Sense that daily activities connect to your values
  • Improved relationships: Character strengths in humanity virtue improve connection
  • Enhanced resilience: Strengths like hope and perseverance support coping
  • Reduced negative emotions: Wisdom and temperance strengths help regulate emotions
  • Increased life satisfaction: Research consistently shows this outcome

Long-Term Transformation (3-12 Months)

  • Character growth: Measurable increases in targeted strengths on re-assessment
  • Automatic virtue: Strengths become habitual responses, not effortful choices
  • Values integration: Daily life increasingly reflects your character aspirations
  • Moral leadership: Others notice and are influenced by your character
  • Legacy building: Creating lasting positive impact through lived virtue
  • Flourishing: Comprehensive wellbeing across life domains

Research Evidence: Seligman's original intervention study showed that using signature strengths in new ways each day for one week increased happiness and decreased depression for six months. Subsequent studies have replicated these findings, establishing character strengths use as one of the most reliable positive psychology interventions.

Individual Variation

Results vary based on several factors:

  • Signature strength fit: Practicing your true signatures produces stronger results
  • Consistency of practice: Regular engagement outperforms sporadic use
  • Application focus: Actually using strengths matters more than just reading about them
  • Social support: Sharing the journey with others enhances outcomes
  • Context alignment: Strengths flourish best in supportive environments
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Research Foundation & Citations

UBVirtuous2 is built upon rigorous empirical research in positive psychology. Key foundational studies include:

Primary Research Base

  1. Peterson, C., & Seligman, M. E. P. (2004). Character Strengths and Virtues: A Handbook and Classification. New York: Oxford University Press. [The foundational VIA classification—800 pages of research synthesis]
  2. Seligman, M. E. P., Steen, T. A., Park, N., & Peterson, C. (2005). "Positive psychology progress: Empirical validation of interventions." American Psychologist, 60(5), 410-421. [Original signature strengths intervention study]
  3. Park, N., Peterson, C., & Seligman, M. E. P. (2004). "Strengths of character and well-being." Journal of Social and Clinical Psychology, 23(5), 603-619. [Character strengths predict life satisfaction]
  4. Niemiec, R. M. (2018). Character Strengths Interventions: A Field Guide for Practitioners. Hogrefe Publishing. [Practical applications of VIA research]
  5. Seligman, M. E. P. (2011). Flourish: A Visionary New Understanding of Happiness and Well-being. New York: Free Press. [PERMA model integrating character strengths]

Supporting Research by Virtue Category

Each of the 6 virtues and 24 strengths has supporting research literature. Notable findings include:

  • Wisdom strengths: Predict academic success and creative achievement
  • Courage strengths: Buffer against anxiety and support goal pursuit
  • Humanity strengths: Strongly predict relationship quality and longevity
  • Justice strengths: Associated with leadership effectiveness and civic engagement
  • Temperance strengths: Protect against addiction and impulsive behavior
  • Transcendence strengths: Most strongly predict life satisfaction and meaning

Global Research: The VIA Survey has been completed by over 15 million people in 190+ countries, making it the largest positive psychology research database. Studies show the 24 strengths are recognized and valued across virtually all cultures studied, supporting their universality.

Application Settings

VIA character strengths have been successfully applied in:

  • Clinical psychology: Strengths-based therapy and positive psychotherapy
  • Education: Character education programs in schools worldwide
  • Business: Leadership development and employee engagement
  • Healthcare: Patient wellbeing and recovery support
  • Military: Resilience training and post-traumatic growth
  • Coaching: Strengths-based coaching certifications
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Complementary Products

UBVirtuous2 works beautifully alongside other InspireWell4Life products to create a comprehensive personal development system:

UBFlourishing2

Comprehensive wellbeing development aligned with Seligman's PERMA model

Learn More →

UBHappy2

Evidence-based happiness strategies from Lyubomirsky's research

Learn More →

UBGritty2

Develop perseverance—a key VIA strength—through Duckworth's Grit research

Learn More →

UBDoingGood2

Focus on humanity and justice virtues through character strengths for service

Learn More →
Suggested Progression: Start with UBVirtuous2 for comprehensive character strengths development. Add UBFlourishing2 to connect character development with flourishing outcomes. Use specialized products (UBGritty2, UBHopeful2, etc.) to go deeper on specific strengths that matter most to you.
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Further Reading & Research Sources

UBVirtuous2 is built on decades of rigorous scientific research. For those who wish to explore the academic foundations more deeply, we recommend these essential works:

Primary Framework

Character Strengths and Virtues: A Handbook and Classification

The "Un-DSM" of Positive Psychology

Christopher Peterson & Martin Seligman (2004)

The 800-page scientific classification that forms the foundation of UBVirtuous2. A comprehensive review of virtue traditions across cultures, religions, and philosophical systems, identifying 24 universally valued character strengths.

Flourish

Martin Seligman (2011)

PERMA model integrating character strengths with comprehensive wellbeing.

Authentic Happiness

Martin Seligman (2002)

The original work introducing signature strengths and their role in authentic happiness.

Character Strengths Interventions

Ryan Niemiec (2018)

Practical field guide for applying VIA strengths in various settings.

The Power of Character Strengths

Ryan Niemiec & Robert McGrath (2019)

Accessible introduction to appreciating and applying your character strengths.

📖 Complete Resources: For a comprehensive bibliography including academic papers, articles, and additional recommended reading, visit our UBVirtuous2 Research Resources page, or explore the InspireWell4Life Research Library for sources across all products.

Ready to Develop Your Character Strengths?

Start cultivating the 24 scientifically validated character strengths today with UBVirtuous2's digital card deck and companion ebook.

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